I am a Senior Product Designer and Published Author dedicated to the intersection of technical precision and human-centered storytelling. With a focus on the next generation of digital experiences, I specialize in architecting scalable systems within Figma and exploring the transformative potential of AI in UX design. My approach combines the structural rigor of a systems thinker with the narrative clarity of a writer. I don’t just design interfaces; I build advanced Figma frameworks utilizing variables, complex auto-layout, and robust components to bridge the gap between creative vision and production-ready code. Currently, I am focused on how AI-native design patterns can simplify complex workflows and make emerging technology more accessible. I bring a senior-level perspective to product teams that value technical expertise, clear documentation, and a future-proof design philosophy
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Mend is a mobile application designed to democratize generative AI for senior users. While most AI tools are clinical and complex, Mend uses Conversational UI and empathetic design patterns to help users restore family archives. My goal was to turn 'data processing' into a 'storytelling journey,' ensuring that technology serves the emotion of the memory rather than obstructing it
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I designed a secure, end-to-end digital ecosystem that allows guests to bypass the front desk entirely. By integrating seamless ID verification with instant digital key issuance, I transformed a high-friction physical process into a fluid mobile experience that reduced wait times by 80%.
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I designed the end-to-end consumer journey for DMart’s digital platform, focusing on the architectural layout of the Home page, Product Listing Page (PLP), and Product Detail Page (PDP). The challenge was to translate a high-volume, discount-driven retail model into a clear and efficient online shopping experience. I prioritized a clean information hierarchy and intuitive navigation to help users quickly browse thousands of SKUs and transition smoothly from product discovery to checkout.
Explore Project →I specialize in transforming complex user friction into elegant, scalable digital products through a rigorous, system-first approach. At the core of my workflow is a mastery of Figma, where I don’t just design static screens—I architect robust, scalable design systems. By leveraging advanced variables, modular components, and responsive auto-layout, I ensure that every design is built for consistency and long-term maintainability. My methodology bridges the gap between deep UX research and technical execution. I utilize generative AI tools to sharpen the ideation phase, allowing me to move rapidly from data-backed insights to high-fidelity, accessible prototypes. By centering my process around a structured design system in Figma, I am able to deliver conversion-driving experiences that remain cohesive across every touchpoint and streamline the handoff from vision to production.
My background as an author of two bestselling novels in contemporary romance and suspense thrillers provides me with a unique perspective on user experience. I view storytelling as a foundational skill that allows me to articulate user journeys, frame design problems clearly for stakeholders, and create compelling narratives around a product vision. While my core strength is rooted in traditional Figma design, I am constantly evolving my craft by mastering emerging technologies like Figma Make and AI-driven prompt engineering to build more immersive and effective digital experiences.
My experience as a published author enhances my ability to create compelling user stories and clearly communicate design concepts. All book links point directly to the full listings.
Contemporary Romance
A gripping contemporary romance set against the stunning backdrop of Florence. This novel explores themes of second chances and destiny, showcasing narrative flow and emotional intelligence, skills directly transferable to crafting seamless user journeys.
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Suspense Thriller
An enthralling suspense thriller that requires meticulous plotting and attention to detail—the same rigor I apply to mapping complex user flows and identifying edge cases in UX design. The novel achieved bestseller status shortly after its publication.
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Email: nayana.jec@gmail.com